How to Choose a Videographer

VIDEO: Video is probably one of the most misunderstood and undervalued aspects of wedding planning. It is the unique combination of a service (the videotaping) and a finished product (the edited DVD or tape) that has many people discounting the importance of a wedding video. The importance and value of a wedding day video should not be overlooked.

VALUE: A quality video is a worthwhile long-term investment. After all the planning, effort, and expense of a wedding, wouldn’t you want a documentation of the day? Too many times brides think of video as an afterthought, when the budget is spent, and are disappointed with a fuzzy and shaky video. There is no other wedding product that shows the sights of you in your dress, the dancing, and behind the scenes as well as a video, since unlike photography it includes sound.

TYPES: Nowadays the old stereotypes of bright lights, large cameras, large tripods, cheesy animations, and hokey music should be forgotten. Times have changed. Today’s top videographers have access to the same tools and technology as many feature filmmakers. A contemporary trend is toward shorter videos of 30-40 minutes rather than the typical two-hour tapes. Other options include additional copies or interactive versions on DVD, love stories about your relationship, and video presentations screened at the reception.

TALENT: The genre of a wedding video requires that the videographer become excellent at many tasks. Much more than owning a superior camera they must learn composition, exposure, and focus. They must carefully monitor audio tracks from multiple microphones and be a good storyteller during editing, making a concise and entertaining to watch video. When you compare videographers look at more than just the initial price. The sound should be clearly recorded and the video could be crisp, sharp, and colorful. There should be no excuses for sloppy camerawork or editing.

CHOOSING: There are so many factors to consider when choosing a videographer. Unfortunately, many couples do not know the plethora of choices in style AND price we enjoy in this market. Searching for a great videographer involves watching sample clips at their studio or some enable you to view videos online, which can make your decision easier. Make sure your videographer belongs to a professional association like the Wedding and Event Videographers Association (WEVA) to continually improve their craft.

PRICES: Since all videographers have access to digital cameras of a 3-chip design, which yields more vibrant colors and better resolution, the price has more to do with talent than with technology alone. Fees can range from $2,000 for a basic video to $6,000 or more for wonderful video documentary. Sought-after videographers book a year or more in advance.

In the end you and future generations will have fun watching and reminiscing with your wedding movies that today’s wedding videographers create.

 

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About westerne

Western Executive Photography can handle all of your photographic needs. Our photography studio is located in Hilliard Ohio which makes it convenient to supply service to all of the Columbus Ohio metro area. We have experience in all fields of photography such as portrait photography, wedding photography, event photography, studio photography, legal photography and commercial photography. We offer on location studio style photography or activity candid as well as in studio sessions. This gives you the comfort and ability to have photographs in a natural comfortable setting. We can custom make packages for each event or customer. We want to be your Columbus Ohio Photographer.
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One Response to How to Choose a Videographer

  1. Deb says:

    Event Planning Tips
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    Planning Special Events: Blueprint For Success
    by Debora Meskauskas
    A special event is a one-time event focused on a specific purpose such as a groundbreaking, grand opening or other significant occasion in the life of a library. Special events may also be created for other targeted purposes such as a jobs fair; awards banquet or logo contest.

    These one time special events are different from “programs” offered on a continuing basis such as a lecture series, summer reading club or story hour. The following steps are offered to help guide your event planning:

    Develop strategies for success

    Make sure the purpose for the special event is important enough to merit the time and expense needed to properly stage, publicize and evaluate the event.

    Carefully match the type of event that is selected to the purpose that it serves. Do you want to reach out to new users or thank your supporters?

    Ensure that the library staff fully supports the special event. Select a working committee with broad representation.

    Target groups that have a special stake in the event such as library users, funders, politicians. business leaders, senior citizens or parents.

    Start planning at least three months, and in many cases, a year ahead of time.

    Develop ways to evaluate the event’s success. Measurable event objectives may include attendance, the amount of money raised, the number of library cards issued or increases in circulation.

    Talk to other librarians who have successfully staged similar events.

    Make a checklist
    A checklist provides a step-by-step guide to organizing and executing a special event. See sample checklist on next page.

    Create a budget
    The objective is to provide event planners with a financial blueprint. The budget should be specific, and include revenue opportunities (sponsorship, ticket sales, donations. concession sales) as well as expenses printing, permits, insurance, speakers, food. supplies, security).

    Consider logistics
    With many activities going on simultaneously, there are many details to be checked. Major areas to consider and plan for include: size of space or building used, utility support needed, setup (tables and chairs. tents, portable toilets, parking, signage) coordination, cleanup, emergency plans. transportation, and public services such as police and fire departments.

    Plan publicity
    Promoting a special event takes creative thinking balanced with practicality. The primary objective is to publicize the event, but secondary objectives should be considered.

    Are you trying to inform, educate or entertain?

    Increase awareness or attendance of the event?

    Build a base support from a specific audience?

    Facilitate good community relations?
    Brainstorm all the available media in including marquees, school newsletters, church announcements, and cable and commercial stations. Make a detailed list with names of whom to contact and when.

    Evaluate the event
    Take time to evaluate right after the event while the details are fresh. You may want to consider having a questionnaire for participants to fill out. Some general evaluative criteria include:

    Did the event fulfill its goals and objectives? Why or why not?

    Identify what worked and what needs fine-tuning. Which vendors should be used again?

    What items were missing on the checklist?

    Was the event well attended?

    Was informal and formal feedback about the event positive?

    Given all that went into staging, was it worth doing?

    Finally, it is important to remember to celebrate your successes and to thank all those who contributed.

     

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